This posts will lets you know how you can protect your site from the Most Recent SEO Penalties by Google.
Google has a great deal of power over the success of your website, and they know it. Site rank is essential to gaining valuable page views. You want to be as close to holding the number one position for your keywords as possible, since with every notch lower you are on the list, it becomes less likely that viewers will find your site.
Bloggers and website owners must be constantly working to safeguard their sites from Google Penguin updates, as it can be difficult to regain a top spot after you’ve been cited for not following their rules.
How to dodge Google SEO penalties
It takes diligent effort on your part, but there are many strategies you can follow to help keep your site safe from Google SEO penalties. Try these tactics to keep your site from suffering the wrath of Google:
- Avoid Non-Credible Link Building
Yes, it can be tempting to hire people from sites like Fiverr, TaskRabbit, and Zaarly to build hundreds of links to your site for next to nothing, but just don’t do it. In the short-run these links may help to increase your rankings, but before long you’re going to get caught. Google does not appreciate spam link building and they will punish you for it.
Instead, focus your time on building high quality links to your site. A few reputable links are significantly more valuable, and will boost your page rank much higher, than hundreds of meaningless spam ones.
- Perform Regular Audits
It’s important to know where the links to your site are coming from, as low-quality links can hurt your ranking. Conduct audits on a regular basis, ideally monthly, to see what sites are linking to you. If you find a number of links coming from high-quality sites, you’re golden. Conversely, if you’re receiving links from spam sites, you’ve got a problem.
Contact any low-quality sites linking to you and kindly request that they remove the link. Then document the name of the site and the date you requested removal, as you may need this if Google does penalize you and you have to file a request for reconsideration.
- Set Up Your Webmaster Tool Account
Although this step is essential to effective monitoring, many site owners fail to do this. If you haven’t already set up Webmaster Tool account up, do this immediately. It will allow you to view crawl and page errors, server issues, and other bad links that will cause a problem for your site, so you can fix them in a timely manner. If you’re able to identify and resolve problems before Google can do so, you can’t be penalized for them.
- Launch Google Analytics Alerts
Setting Google Analytics (Intelligence Events) alerts makes it easy to monitor changes in your site, as you will receive an email when there is a significant change in traffic patterns.
For example, if you typically have around 5,000 visitors per day, but receive an alert that you’ve only had 50 the past few days, something is probably up. This gives you the chance to get to the bottom of the issue, before Google does, and penalizes you for it.
- Post Original Content
Google does not like to see duplicate content on a site, and they will punish you for it. Avoid being penalized by only publishing fresh, original content on your site. It’s okay to post articles from other sites, but don’t simply copy and paste them. Instead, write a brief description of the article, why you find it relevant to your site, and then link to it.
This way you haven’t posted any duplicate content, but you’ve shared something you found interesting with your readers in a manner that Google will approve.
As a site owner, it can be easy to live in fear of Google Penguin updates, but that’s not necessary. Stay up-to-date on the current rules, monitor your site activity, engage in ethical practices, and you should be just fine.
This post was written by guest author. Sara Collins is a writer for NerdWallet, a site dedicated to helping consumers learn about personal finance topics like online banking.